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Baxter of California

Baxter of California is arguably the original modern-day male grooming system. Born in Beverley Hills in the 1960s, the brand has gained a loyal following and a solid reputation for quality. Their secret is continued innovation, epitomised recently by a complete reinvention and re-launch of the brand using state-of-the-art packaging and improved formulations that combine the trusted traditions of science with the finest natural ingredients.

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