Located in Richmond's historic Shockoe Bottom, once the bustling center for tobacco and cotton traders, the showroom is an environment that resembles an art studio more than a traditional retail store, where anyone can watch the product come to life – allowing them to be a part of the entire creative process. The hum of sewing machines echo the personalities of each of the artisans. As each jean is crafted by hand, every piece is truly one of a kind. Shockoe Atelier is a family owned and operated company.

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