Outdoor Voices makes Apparel for Recreation. They take it as a given that activewear must perform, but see it as a virtue that active clothing should also look good and fit well. They are Thinkers, Doers, Creators, Movers, Marathoners, Half-Marathoners, Enthusiasts, and, on occasion, Women & Men of Leisure. Active, but not defined by that Activity.
The apparel is made for paths, streets, fields, and beaches—pursuits that are unlikely to attract primetime coverage. It’s simple, really: Doing Things is better than Not Doing Things, and they make clothing for exactly that purpose.
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