Murdock established its first barbershop in London's creative hub of Shoreditch in 2006, they wanted to re-imagine the masculine luxury of the capital's Victorian male grooming establishments. An environment for men wanting to release their dapper potential that was less sterile than a unisex salon but still used highly skilled stylists to deliver the finest and latest hair cuts. A stylish and welcoming haven for a modern gentleman to take the time to relax, have a beer or whisky and build a relationship with his barber. They have created a signature range so that chaps can make the best of themselves at home. All made in the U.K.. The starting point was the signature shaving collection and since then they have added colognes and skincare with more dapper essentials in development.